• Symbol Mark

    The ‘Star-b’ symbol, shaped like a star, is expression of our forward-looking thinking and desire to become a world-class financial institution.



    Our Korean and English logo type is made of KB's unique typeface and is used to represent our identity as KB.
    It can be used in conjunction with the Star-b symbol or in stand-alone manner.


    Color System


    Main Color

    KB Yellow Positive

    Pantone 130 C

    C0 M35 Y100 K0

    R255 G188 B0

    KB Yellow Negative

    Pantone 1235 C

    C0 M27 Y100 K0

    R255 G204 B0

    KB Gray

    Pantone 404 C

    C0 M10 Y20 K65

    R96 G88 B76

    Sub Color

    KB Dark Gray

    Pantone 411 C

    C70 M65 Y75 K25

    R84 G80 B69

    KB Gold

    Pantone 872 C

    KB Silver

    Pantone 877 C

  • Corporate Typeface

    "KB Financial Font", KB Financial Group’s Unique Typeface

    KB Financial Font is our unique typeface reflecting KB's image and vision. It is developed to create consistent brand image in the Group's visual communications, and to be used as a communication tool to build corporate competitiveness and identity. There are KB Financial Header Font and KB Financial Body Font. Each font is subdivided according to its thickness and slope and is used depending on purposes. KB Financial Display Font consists of Bold, Medium, Medium Italic, and Light, and KB Financial Text Font consists of Bold, Medium and Light.

    KB Financial Display Font


    KB Financial Display Font expresses KB's image through straight line conveying trustworthiness and curved line conveying friendliness. Clear finishing stroke of letters adds to its attractiveness, and large graphemes make it easy to be recognized.

    KB Financial Text Font


    KB Financial TextFont is designed to enhance figurative stability and readability of the Display Font. It is designed in square-frame font style to be suitable for body text. Enhanced readability of graphemes embodies our customer-centric approach.

  • Main Character

    Liiv is KB Financial Group’s brand mascot engaging closely with customers through advertisement and media.



    Liiv is on a journey finding his true self. He may be a coin slipped out of somebody’s pocket, a yellow dandelion travelling around the world, or a light bulb illuminating dark night.

    Liiv Everyday

    Meet Liiv in different poses and facial expressions.


    Sub Characters

    Liiv Mate

    Liiv has friends called Miss. Hill, Lapper, Nova and Dr. Pie and they altogether are called Liiv Mate. Liiv Mate expresses various situations in daily life.


    Miss. Hill


    Miss Hill is a sassy girl whose goal is becoming the prettiest of all. When somebody tells her she’s pretty, Miss Hill dances in joy stretching and shrinking her body.



    Lapper is a cool metropolitan guy with generous heart. He is a pacifist wishing peace and happiness in the world. Lapper’s body goes round and round when he’s in good mood.



    Nova is a romantic guy who falls in love with everyone. He makes muscular waves to look attractive.

    Dr. Pie


    Every penny is worthwhile for Dr. Pie and he’s fair and shrewd when money matters. His face swells up when he’s embarrassed or gets in trouble.

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